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PRIVACYPOLICY

Table of contents

INFORMATION WE COLLECT

USER CONTENT

HOW WE USE YOUR INFORMATION

DATA RETENTION

COOKIES AND OTHER TRACKING MECHANISMS

THIRD-PARTY LINKS

INTEREST-BASED ADS

SECURITY

XV. CHILDREN

EFFECTIVE DATE: AUGUST 11, 2026Welcome to the Ashley Digital LLC websites, which include, but are not limited to Nectar Sleep, DreamCloud Sleep, Awara Sleep, Siena Sleep, and Chime Sleep (together, the “Sites” or individually, the “Website”).Please review this Privacy Policy (the “Policy”) and our Terms of Use (“Terms”) carefully because they govern your access to and use of the Sites as well as any services (“Services”) we may provide you through the Sites. This Policy and these Terms form a contract between us.By using any of our Services, you agree that any personal information that we collect from or about you through our Services will be handled as described in this Privacy Policy.Your use of our Services, and any dispute over privacy, is subject to this Privacy Policy and any other applicable agreements between you and Resident, such as our Terms of Use, including any applicable limitations on damages and the resolution of disputes.

INFORMATION WE COLLECT

We collect personal information about you directly from you, from third parties, and automatically through your use of our Services. We may combine personal information collected from or about you from these various sources.

Information We Collect Directly from You

We may collect personal information about you directly from you. For example, when you purchase a product or service through a Website, we will collect your name, billing and shipping address, email address, telephone number, and payment card information. We will also collect any other personal information that you provide to us through our Services even if you do not complete a transaction. For example, if you begin filling out a form, we collect the information you enter even if you do not click the submit button; when you chat with us through the Sites, we will collect the contents of any messages you send us; when you elect to tell us how you sleep we will collect that information (e.g., side sleeper vs. stomach sleeper); when you sign up to receive emails from us, we will collect your email address; when you complete a survey on a Site, we will collect your responses to the survey, even if you do not complete or submit the survey; and when you enter a promotion, such as a sweepstakes or contest, that we sponsor, we will collect your name, email address, and other information necessary for your participation in the promotion.

Information We Collect About You from Third Parties

We may also collect personal information about you from third parties. We may obtain information about you from other sources, including through third party services and organizations to supplement information provided by you. For example, when you access our Services through a third-party application, such as a social networking site, we may collect information about you from that third-party application that you have made public via your privacy settings for that application. Information we collect through these services may include your name, your user identification number, your user name, email, profile picture, and your contacts stored in that service. This supplemental information allows us to verify information that you have provided to us and to enhance our ability to provide you with information about our business, products, and Services. In addition, when your friend refers you or purchases our Services on your behalf, then we may collect information such as your contact information, email and shipping addresses from your friend.

Information We Collect Automatically Through Our Services

We automatically collect personal information about you through your use of our Services, including, without limitation your IP address, location, details about your browser, user settings, operating system and device, Internet service provider, cookie and other unique identifiers, domain name, the website that led you to our Services, the website to which you go after leaving our Services, the dates and times you access our Services, and the links you click and your other activities within the Services. Please see our Cookies and Other Tracking Mechanisms section below for more information. We may combine information we collect automatically with information we collect directly from you or from third parties.

Cross-Device Tracking

Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your laptop. To do this our technology partners may share data, such as your browsing patterns, geo-location, and device identifiers, and will match the information of the browser and devices that appear to be used by the same person.

USER CONTENT

We invite you to post content on our Sites, including your ratings, reviews, comments, and any other information that you would like to be available on our Sites. We may use third party service providers to help collect this content. For example, we use Yotpo, among other service providers, to collect reviews of our products. If you post your review of our product on our Sites via Yotpo, we collect the information provided to us through your use of our Sites. Yotpo and other similar service providers like Yotpo collect information in accordance with their privacy policies available through their own websites. We also collect personal information from you, your friends and social followers if you become an affiliate, influencer, or collaborate with us to support our marketing campaigns on your social networks. If you post content, all the information that you post will be publicly available. If you post your own content on our Sites, your posting, the content you post will be public.

HOW WE USE YOUR INFORMATION

Below is a table showing the categories of personal information that we collected during the preceding 12 months and identifying for each category the source categories for that information, the business or commercial purposes for collecting that information, and the categories of third parties with whom we share that information.

Category of Personal Information	Source Categories	Business or Commercial Purposes	Categories of Third Parties With Whom We Share Information
Identifiers such as a real name, postal address, physical address, unique personal identifier, online identifier, IP address, email address, account name, driver’s license number, or other similar identifiers	• Provided by you from forms or direct interactions
• Collected by us through your interactions with our Sites
• Provided by third parties for whom we fulfill orders of our products
• Data brokers or resellers
• Social media services, like Twitter or Facebook	• Complete your request to sign up to receive information via email from us
• Complete your request to register as a member of any of our Sites
• Process and complete your purchase or other transaction
• Provide you with customer service, including scheduling and tracking deliveries, and answering questions about our products
• Process and resolve product warranty claims
• Customize your shopping experience
• Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
• Communicate great values and featured items to you
• Respond to reviews, comments, or other feedback you provide us
• Protect the security and integrity of our Sites and business
• Comply with valid legal procedures, requirements, regulations, and statutes	To help us perform the business and commercial purposes set forth in this table, we may share your personally identifiable information with third party service providers. We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, providing customer service, and measuring ad performance.
Personal information such as your signature, telephone number, credit card number, debit card number, or any other financial information	• Provided by you from forms or direct interactions
• Provided by third parties for whom we fulfill orders of our products	• Complete your request to sign up to receive information via email on any of our sites
• Complete your request to register as a member of any of our sites that you select
• Process and complete your purchase or other transaction
• Fulfill orders of our products made through third parties
• Provide you with customer service, including scheduling and tracking deliveries, and answering questions about our products
• Process and resolve product warranty claims
• If you have given (and not withdrawn) your prior written consent to use your telephone number for this purpose, notify you of advertisements and promotions by call or text
• Protect the security and integrity of our websites, mobile services, and our business
• Comply with valid legal procedures, requirements, regulations, and statutes
Personal characteristics, such as your gender, age, date of birth, citizenship status, marital status, and veteran or military status	• Provided by you from forms or direct interactions
• Data brokers or resellers
• Social media services, like Twitter or Facebook	• Customize your shopping experience
• Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
• Communicate great values and featured items to you
• Comply with valid legal procedures, requirements, regulations, and statutes
Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	• Provided by you from forms or direct interactions
• Collected by us through your interactions with our sites
• Provided by independently owned and operated Ashley retail locations
• Provided by third parties for whom we fulfill orders of our products	• Fulfill orders of our products made through third parties
• Provide you with customer service, including scheduling and tracking deliveries, scheduling in-store appointments, and answering questions about our products
• Process and resolve product warranty claims
• Customize your shopping experience
• Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
• Communicate great values and featured items to you
• Respond to reviews, comments, or other feedback you provide us
• Protect the security and integrity of our sites and business
• Comply with valid legal procedures, requirements, regulations, and statutes
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet web site, application, or advertisement	Collected by us through your interactions with our Sites	• Customize your shopping experience
• Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
• Communicate great values and featured items to you
• Respond to reviews, comments, or other feedback you provide us
• Protect the security and integrity of our sites and business
• Comply with valid legal procedures, requirements, regulations, and statutes.
Geolocation data	Collected by us through your interactions with our Sites	Customize your shopping experience
Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
Communicate great values and featured items to you
Comply with valid legal procedures, requirements, regulations, and statutes
Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes		Customize your shopping experience
Notify you of advertisements and promotions using the internet, email and mail sent via the U.S. Post Office
Communicate great values and featured items to you

Other situations in which we may share your informationSometimes we use marketing vendors to market our products, Sites, and Services to you. We serve ads through websites, locations, platforms, and services operated and owned by third parties. Often these ads are targeted at people who have visited our Sites but have not purchased anything. The ads are also targeted at people with similar traits or behaviors to our customers. We target our advertising to these users by uploading an encrypted customer list to a third party, or by incorporating tracking technology from a third party onto our Sites. The third party then matches individuals who appear in both our data and their data. Because of how this matching process works, the third party can’t read our encrypted customer list if they don’t already have it. To opt out of receiving these matched ads, contact the applicable third parties. For example, when we use a “Custom Audience” to serve you our ads through Facebook, you should be able to hover over the box in the right corner of that Facebook ad and opt out. We are not responsible for any third party’s failure to comply with opt-out requests.As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy (unless, of course, the customer consents otherwise). Also, in the event that all or a part of our business is merged, sold or reorganized (including transfers made as a part of insolvency or bankruptcy proceedings), personal information about you could be shared with the successor business.We may also disclose your personal information:

To enforce or apply your contractual obligations to us, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Ashley Digital, our affiliates, our customers, or others.

Sale of InformationWe do not sell personal information of our customers as the term “sell” is traditionally understood. But certain data privacy laws broadly define “sell” to include the sharing of personal information with third parties in exchange for something of value, even if no money changes hands. For example, sharing an advertising or device identifier to a third party may be considered a “sale” under certain data privacy laws. Under that broad definition of “selling” personal information, we have “sold” personal information to third parties for a business or commercial purpose in the preceding 12 months. For more information, see table above.What about Sensitive Personal Information?We generally don’t want to gather any sensitive information about you. We would prefer that you never share with us any sensitive information, including:

Your social security number
Your racial or ethnic origin
Your political opinions
Your religion or other beliefs
Your health, biometric, or genetic characteristics
Any trade union membership
Any criminal background

DATA RETENTION

We store your personal information for as long as needed, or permitted, based on the reason why we obtained it (consistent with applicable law).

COOKIES AND OTHER TRACKING MECHANISMS

We use cookies and similar tracker methods when you visit our Sites.A cookie is a small string of text that a website (or online service) stores on a userʼs browser. It saves data on your browser about your visit to our Sites or other sites. It often includes a unique identifier. “First-party cookies” are cookies set by us (or on our behalf) on our Sites. “Third-party cookies” are cookies set by other companies (such as Google) whose functionality is embedded into our Sites. “Session cookies” are temporary cookies stored on your device while you visit our Sites. They expire when you close your browser. “Persistent cookies” are stored on your browser for a period of time after you leave our Sites. Persistent cookies expire on a set expiration date, or when they are deleted manually. You can choose whether to accept cookies by editing your browser settings. However, if cookies are refused, your experience on our Sites may be worse, and some features may not work as intended.Pixels (also known as “web beacons,” “GIFs” or “bugs”) are one-pixel transparent images located on web pages or messages. They track whether you have opened these web pages or messages. Upon firing, a pixel logs a visit to the current page or message and may read or set cookies. Pixels often rely on cookies to work, so turning off cookies can impair them. But even if you turn off cookies, pixels can still detect a web page visit.JavaScript is a programming language. It can be used to write trackers that, when embedded into a page, allow us to measure how you interact with our Sites and other sites.SDKs are pieces of code provided by our digital vendors (e.g., third-party advertising companies, ad networks, and analytics providers) in mobile apps to collect and analyze certain device and user data.Device identifiers are user-resettable identifiers comprised of numbers and letters. They are unique to a specific device. They are stored directly on the device. They are used to recognize you and/or your devices(s) on, off and across different apps and devices for marketing and advertising purposes.In order to decide what type of ad might interest you, our digital and marketing vendors sometimes link data—inferred from your browsing of other sites or collected from other sources—using a method knowns as “ID synching” or “cookie synching.” To do this, they match the tracker ID they have assigned to you with one or more tracker IDs that are held in another companyʼs database and that are likely also associated with you. Any of the linked trackers may have certain interests and other demographic information attributed to it. That information is then used to determine which ad to show you.The types of trackers that appear on our Sites include:Essential trackers required for our Sites to operate. They allow you to navigate one of our Sites and use its services and features (e.g., cookies that help you stay logged in). Without essential trackers, our Sites will not run smoothly and our Sites, or certain services or features, might not even be available to you simply because of technical limitations.Preference trackers allowing us to store information about your choices, settings and preferences. They also help us recognize you when you return to our Sites, remember your language settings (among others) and customize our sites accordingly. They are not essential to the functioning of our Sites.Analytics trackers collecting or using information about your Website use, which helps us improve our Sites. Among the uses of analytics trackers are to show us which pages are most frequently visited, help us record difficulties you have with our Sites, and track purchases and behaviors leading to purchases. These trackers add up our customers’ visits to show us larger patterns in our customers’ behavior. We look at these larger patterns to analyze site traffic.Marketing trackers help us determine which ads or content to show you, both on our Sites and on other sites. To do this, these trackers use information about your behavior on various sites to target our ads and content. These trackers allow us to limit the number of times you see our ads and content across your devices. They help us personalize the ads and content we show you. They also enable us to measure the effectiveness of our marketing campaigns.You can refuse or accept trackers from our Sites (or any other site) in your browserʼs settings. We also respond to the Global Privacy Control, which you can use to refuse trackers. If you refuse trackers, you might not be able to sign in or use other tracker-dependent features of our Sites.To opt out of Google Analytics data collection, follow Google’s instructions at https://tools.google.com/dlpage/gaoptout.To reset your device identifier, follow Google instructions and Apple instructions.The ad agencies and other vendors with which we work may be members of the Network Advertising Initiative. To opt out of interest-based advertising from the participating companies, please visit NAI Mobile Choices or AppChoices. Note that opting out through these channels does not mean you will no longer see ads and is specific to the device and browser you are using. You will still receive other types of ads from these companies, and any type of ad from nonparticipating companies. The sites you visit may still collect your information for other purposes.

THIRD-PARTY LINKS

Our Sites may contain links to third-party websites and applications. Any access to and use of such linked websites and applications is not governed by this Privacy Policy but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third-party websites or applications.Our Services may include publicly accessible blogs, forums, social media pages, and private messaging features. By using such Services, you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes. In addition, social media buttons such as Facebook, Instagram, Twitter, Pinterest and YouTube that might include widgets such as the “share this” button or other interactive mini-programs may be on our site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on our Sites. Your interactions with these features apart from your visits to our Sites are governed by the privacy policy of the company providing it.

INTEREST-BASED ADS

We may collect, use, and disclose information about you when you visit our our Sites. We save information based on your interaction with the Sites. This allows us to process your inquiries more efficiently, notify you of advertisements, promotions and to offer products and services to you and ultimately, provide you with enhanced customer service. By tracking this type of information, we may be able to modify our content and product displays to enhance your experience while visiting the Sites.We may use trusted third party service providers to serve (and measure the performance of) advertisements on our behalf using the Internet or other methods. We use this form of marketing, called “retargeting,” to enhance your web surfing experience and allow us to better notify you of our advertisements and promotions, and offer products and services to you. The third party service providers may collect anonymous information about your visits to the Sites and your interaction with the Sites. This anonymous information is collected through the use of a cookie, pixel, and/or other tag. Except as we describe in the next paragraph, no personally identifiable information is collected or used in this process, and our third party service providers do not learn the name, telephone number, postal address, e-mail address, or any other personally identifiable information about you in connection with the aforementioned retargeting process.We may work with third party service providers to target advertising and promotions regarding our products and services to you personally or to devices that you may use, through online and offline methods, including email, display media, video media, and direct mail. In connection with our targeted advertising and promotions, your IP address may be combined with de-identified data (such as a hashed, non-readable email or postal address). To learn more about or opt out of this and other interest-based advertising, please visit the industry opt-out pages operated by the DAA, at http://www.aboutads.info and by the NAI at http://networkadvertising.org.We may display interest-based ads to you on third-party networking service platforms, such as Facebook or Twitter, through tools offered by a third-party service. These tools allow us to personalize our advertising based on your previous shopping experiences with us. We do not share any of your personal information, including contact details and shopping history, directly with the third-party networking service. The tool that we use enables us to convert your email address to a unique number that is later matched to a unique number generated by the third-party networking service from its user information database. You may opt-out of receiving these interest-based ads from us by emailing us at privacy@residenthome.com with the subject line “Social Network Opt-Out”.

SECURITY

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of the data you provide to us. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. While no computer or facility is 100% safe from outside attacks, we believe that the steps we have taken to protect your personally identifiable information dramatically reduce the likelihood of security problems to a level appropriate for the type of data involved.EMAILYou may receive email messages from us. If you no longer wish to receive these communications, let us know by following the unsubscribe directions on any of the email messages you have received from us.NOTICE OF FINANCIAL INCENTIVESWe may offer various financial incentives and benefits (such as free shipping, discounts, and other special offers) to customers who interact with us via our Sites and Services and provide certain personal information to receive the stated incentive or benefit. Generally, for any financial incentive we offer, we do not assign monetary or other value to personal information; however, the value of the personal information provided by you is reasonably related to the estimated value of the relevant financial incentive for which the information was collected. We reserve the right to withdraw or modify the financial incentives we offer at any time. The terms of the incentive will be presented to you at the time you sign up.YOUR DATA RIGHTS, INCLUDING ACCESS, DELETION, AND OPT-OUTDepending on the state or other jurisdiction in which you reside, you may have the right to request that we disclose to you what information we collect, use, disclose, and sell. You may also have the right to request that we delete any personal information about you which we collected about you. To submit either of the above requests, send an email to privacy@residenthome.com. We reserve the right to deny your request if we cannot verify your identity. Please note that third party apps that send marketing unsubscribe requests by bulk emails may be blocked by our security filters, so we recommend that you send an email to privacy@residenthome.com instead of using a third party unsubscribing app.You have the right to direct us to not sell or share your personal information. Just click here and complete the request form or send an email to privacy@residenthome.com.We will not discriminate against you for exercising any of these data rights.You may designate an authorized agent to make a request to exercise your rights on your behalf. Your authorized agent must be able to provide to us all of the information that we would otherwise require to verify your identity. For your protection, we reserve the right to deny any request from an agent who does not submit proof that they have been authorized to act on your behalf.Applicable laws may give you additional rights that are not described in this Privacy Policy.CALIFORNIA PRIVACY RIGHTS – “SHINE THE LIGHT”Pursuant to Section 1798.83 of California Civil Code, a California resident with whom we have established a business relationship has the right to request from us certain information with respect to the types of personally identifiable information we have shared with third parties for direct marketing purposes by such third parties, and the identities of the third parties with whom we have shared information during the immediately preceding calendar year. All requests for such information must be in writing and sent to: Ashley Privacy Office—Legal Department, 1670 E 8th Ave., Tampa, FL 33605.CONCERNS ABOUT PRIVACYIf you have any questions or comments about this privacy policy, please contact us:Ashley Privacy Office—Legal Department1670 E 8th Ave.Tampa, FL 33605PRIVACY POLICY CHANGESAs we continue to improve the services, products, and features we provide, our Privacy Policy is subject to change. Our Privacy Policy is subject to change without direct notice to you. We may change our Privacy Policy at any time by posting a new version of it on our Sites. Therefore, you should review our Privacy Policy each time you visit any of our Sites. The effective dates provided at the top of our Privacy Policy will inform you as to when the most recent material updates to our Privacy Policy became effective.

XV. CHILDREN

Our sites are intended for a general audience and are not directed at children under thirteen (13) years of age. We do not permit anyone who tells us they are under the age of 13 to register or open an account with us. We also do not collect information from anyone that tells us they are under the age of 13. Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental controls or other web filtering technology to supervise children’s access to the internet.

INFORMATION WE COLLECT

Information We Collect Directly from You

Information We Collect About You from Third Parties

Information We Collect Automatically Through Our Services

Cross-Device Tracking

USER CONTENT

HOW WE USE YOUR INFORMATION

DATA RETENTION

COOKIES AND OTHER TRACKING MECHANISMS

THIRD-PARTY LINKS

INTEREST-BASED ADS

SECURITY

XV. CHILDREN

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